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ubgo brand kit: logo sources and exports

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ubgo brand

The ubgo logo, icons, social card and design tokens. Everything here is generated from brand.json by gen-brand.mjs (SVG) and raster.mjs (PNG). Edit brand.json or the generator, then run task all. Do not edit the output files by hand.

The mark

The recommended mark is socket: a bold lowercase "u" that holds one amber block. It stands for what ubgo is, a set of small parts you drop into your own service. It is two simple shapes, so it stays readable at 16 and 32 pixels and on light or dark backgrounds.

The two other options, grid and brackets, are in concepts/ until the owner picks one. To switch, set logo.concept in brand.json and run task all.

Files

File Use
icon.svg Main icon, color tile, 512 master
ubgo-icon-dark.svg Dark tile, for bright backgrounds
ubgo-icon-light.svg Light tile, for dark backgrounds
ubgo-glyph.svg Mark only, no tile
ubgo-mono.svg One color via currentColor (terminals, print)
favicon.svg, favicon.ico Browser tab icon, thicker strokes for 16px
ubgo-wordmark.svg, ubgo-wordmark-light.svg The name, outlined Space Grotesk Bold
ubgo-lockup.svg, ubgo-lockup-dark.svg Icon and name side by side
og-card.svg, og-card-light.svg 1280x640 social card (GitHub social preview and og:image)
png/ubgo-icon-512.png (also 256, 128) GitHub org avatar and app icons
png/favicon-16/32/48.png, png/apple-touch-icon.png Favicons
png/og-card.png, png/og-card-light.png Social card PNGs
tokens.css, tokens.json, palette.json Colors and fonts for the site and other tools
concepts/ The three logo options (color, dark, light tiles)

Colors

Token Value Use
Tile #0891B2 to #155E75 Icon background gradient
Accent #FBBF24 The block, highlights
Ink #0B1220 Text on light backgrounds
Primary #0891B2 (light) / #22D3EE (dark) Links and buttons on the site

Type

Display: Space Grotesk. Body: Inter. Code: JetBrains Mono. All three are open-source (OFL). Text in the SVGs is converted to paths, so it renders the same without the fonts installed.

Rules

  • Do not recolor the mark outside the palette. Add a tile variant instead.
  • Do not stretch, rotate or add shadows. The mark is flat.
  • Use favicon.svg below about 24px, not the full icon.
  • Keep clear space of at least a quarter of the icon width around it.

Regenerate

task all        # install pinned deps, write SVGs and tokens, rasterize

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