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thisismyurl/README.md

Christopher Ross

WordPress for the people who publish: newspapers, magazines, broadcasters, and the digital-native outlets that live and die by what they ship.

I build and maintain WordPress for editorial and media organisations, the places where a story has to go live on deadline and the site can't fall over while it does. I've been on the open web since 1996 and on WordPress since 2007, and these days I spend almost all of it on the publishing side of the platform: themes, plugins, and infrastructure made for newsrooms.


Colophon, the editorial theme collection

Colophon is a 52-theme collection of WordPress block themes built for one kind of customer: publishers. Newspapers, magazines, literary reviews, broadcast sites, and independent editorial shops.

Every theme is WCAG 2.2 AA, ships zero JavaScript, and self-hosts its OFL fonts, so a reader on a slow connection still gets the page and a reader using a screen reader still gets the story. The names come from the print and typesetting world: Quillwork, Kern, Masthead, and more landing through 2026 and 2027.

If your publication's site was built like a store, Colophon is the alternative.


Plugins for editorial teams

The plugin suite is going the same direction as the themes: tools that solve real problems for people who publish.

  • Scriborium — column syndication for writers who file the same column to more than one paper. Editors browse the available pieces and download them in Word or plain text, ready to drop into their own workflow. It turns "email me the column again" into "grab it yourself."
  • Declamatio — a podcast plugin for WordPress. Episode post type, blocks for show notes, and a feed that's valid for both iTunes and the Podcast 2.0 spec, so your show works in the old apps and the new ones.

More editorial tooling is in progress. The pattern is always the same: a job a newsroom does by hand that a small, focused plugin can do better.


Open-source contributions

I contribute to the WordPress ecosystem deliberately. That means real patches to the projects publishers actually run, including Gutenberg and WooCommerce. If the core tools get a little better and a little more accessible, every editorial site running on them gets better too.

You can follow that trail across my pull requests here on GitHub.


Built with AI, on purpose

I run an AI-native development workflow I call AIOS. It routes work to the right tool, keeps an audit trail of what got done and how long it would have taken by hand, and lets me move faster without lowering the bar on what ships. It's an unusual way to work, and it's part of why a one-person shop can keep up a 52-theme collection and a plugin suite at the same time.


Speaking

I've spoken at WordCamps and community events for over a decade, from local one-day camps to the bigger regional ones. I like the talks that send people home able to do something on Monday they couldn't do on Friday: accessibility, performance, and building WordPress for editorial teams in particular.

If you're programming a WordCamp, a publishing conference, or a newsroom tech event and want a speaker who works in this niche every day, get in touch.


Plugins still in the field

A handful of small, focused plugins from earlier WordPress eras are maintained on WordPress.org and archived here on GitHub:


How I work

Senior WordPress engineering at $275 CAD/hr. Architecture, plugin development, technical SEO, performance audits, and the unglamorous infrastructure that keeps a publishing site stable when traffic spikes on a big story.

I also train editorial and dev teams on WordPress so they can ship faster without breaking things.

Based in Fort Erie, Ontario. I serve the Niagara region in person and work with publishers everywhere else remotely.

Got a WordPress problem that's been stuck on the backlog too long? thisismyurl.com/contact/ — the first conversation is a free 20-minute discovery call.


Elsewhere


This project follows the 10 Core Pillars. Support quality work here.

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