diff --git a/Containerfile b/Containerfile
index b98c436..d1f775e 100644
--- a/Containerfile
+++ b/Containerfile
@@ -48,7 +48,7 @@ RUN touch src/main.rs \
 
 FROM alpine:3.23
 
-LABEL org.opencontainers.image.source="https://github.com/praxis-proxy/praxis-operator" \
+LABEL org.opencontainers.image.source="https://github.com/praxis-proxy/operator" \
       org.opencontainers.image.description="Praxis Gateway API operator" \
       org.opencontainers.image.licenses="MIT"
 
diff --git a/docs/getting-started.md b/docs/getting-started.md
index a533eb9..b9f7dd2 100644
--- a/docs/getting-started.md
+++ b/docs/getting-started.md
@@ -22,9 +22,9 @@ kubectl apply -f https://github.com/kubernetes-sigs/gateway-api/releases/downloa
 Apply the operator manifests:
 
 ```console
-kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/praxis-operator/main/deploy/rbac.yaml
-kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/praxis-operator/main/deploy/deployment.yaml
-kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/praxis-operator/main/deploy/gatewayclass.yaml
+kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/operator/main/deploy/rbac.yaml
+kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/operator/main/deploy/deployment.yaml
+kubectl apply -f https://raw.githubusercontent.com/praxis-proxy/operator/main/deploy/gatewayclass.yaml
 ```
 
 This creates:
diff --git a/hack/run-conformance.sh b/hack/run-conformance.sh
index 797fff4..b1e8fa7 100755
--- a/hack/run-conformance.sh
+++ b/hack/run-conformance.sh
@@ -66,9 +66,9 @@ go test ./conformance -run TestConformance \
     --allow-crds-mismatch \
     --report-output=/tmp/conformance-report.yaml \
     --organization=praxis-proxy \
-    --project=praxis-operator \
+    --project=operator \
     --version=v0.1.0 \
-    --url=https://github.com/praxis-proxy/praxis-operator \
+    --url=https://github.com/praxis-proxy/operator \
     --contact=@shaneutt \
     2>&1 | tee "${RAW_LOG}" | "${LOG_FILTER}"
 status="${PIPESTATUS[0]}"