Is it possible to give a material a custom name?

[ekfuhrmann]

I understand how the material naming convention works and how you order them using numbers; however, what I'm unsure of is whether or not you can force a custom name through.

In my specific example I want to have the material labeled Object-Oriented UX. This test case not only has a hyphen in it, but also multiple capitalization's in the word UX. Is there any way I can force through a custom name type that is different than the file name to avoid it being relabeled incorrectly?